Amazon Prime delivery trucks docked at a large distribution centre loading bay at night, with bright overhead lighting.

Streamlining E-commerce Shipping with Reliable Road Freight

With global e-commerce sales expected to hit $6.9 trillion by the end of 2025 and surge to more than $8 trillion by 2028, the sector’s unprecedented growth shows no sign of slowing down, which is putting ever more pressure on supply chains and delivery systems. Today’s consumers demand shipping that is fast, reliable, and low-cost or free, and meeting these expectations has become crucial to the success of any e-commerce operation. That’s why it’s more important than ever for small business owners, e-commerce businesses, start-ups, and distributors to partner with an e-commerce shipping provider who delivers reliable road freight, so you can focus on growing your business and improving your customer experience.

Amazon Freight blends advanced technology with a network of 9,200+ owned trailers and 10,000+ trusted carrier partners across the UK and EU to move your freight shipments quickly and reliably. With an extensive carrier network, seamless booking, and end-to-end shipment visibility, Amazon Freight streamlines e-commerce shipping and takes the stress out of logistics.

The challenges of e-commerce shipping

Managing high order volumes and keeping pace with tight delivery windows can be a big challenge, especially for smaller businesses navigating the complexities of picking, packing and shipping orders. To be successful, shippers need speed and reliability from their freight provider, but they also need to control costs, which can be particularly challenging when shipping smaller quantities.

The most inefficient and costly part of shipping is often the ‘last mile’ of delivery, from warehouses or fulfilment centres to the customer’s doorsteps, especially in remote areas or heavily congested urban areas. Optimising the last mile is something that Amazon has spent years perfecting, employing advanced route optimisation tools to reduce costs and speed up deliveries to all locations, including homes, businesses, Amazon Lockers, and even cars, all over the world.

Why road freight is essential for e-commerce

When it comes to time-sensitive deliveries, road freight is the fastest, most versatile, and cost-effective solution available. With its unrivalled adaptability, road freight offers faster transit times than rail or sea freight, particularly for local or regional distribution, because it offers the flexibility of door-to-door delivery and can bypass multiple handling points.

Partnering with Amazon Freight gives the freedom to rapidly scale your logistics up during high-demand periods. By combining our extensive carrier network across the UK and Europe with the option of moving both Full Truckload (FTL) and Less-than-Truckload (LTL) shipments, Amazon Freight gives you the flexibility to scale shipments up or down at will. This means you can quickly meet fluctuating demands and ship any quantity from a single pallet to a full truckload.

Our ability to scale logistics relies on our large, flexible network and the strategic infrastructure we have in place to optimise the end-to-end journey. One important example is the strategic location of our fulfillment centers near major urban centres and high-demand regions, and close to transportation hubs like highways, ports, and airports.

How reliable road freight streamlines e-commerce operations

Managing freight logistics is a complicated task for business owners who are unfamiliar with logistics. From choosing transportation modes to navigating customs regulations, it all requires careful planning. But when you partner with Amazon Freight, you are tapping into a highly advanced, fully optimised logistics network that can select the right modes of shipping for you, find the best routes, help you navigate complex customs requirements, and handle paperwork or documentation. By streamlining these tasks, an experienced provider can save your business time and money, while mitigating the risks of logistical hold-ups. Most importantly, it gives you the confidence of reliable, predictable delivery, which in turn leads to higher customer satisfaction and more repeat business.

Easy tracking and real-time updates for better supply chain visibility

Being able to track your shipments in real-time is essential for an efficient supply chain. Without this, consignments may be delayed, lost, or disrupted without your knowledge. Amazon Freight always uses GPS-tracked trailers, so you can confidently monitor shipments from the beginning of their journey until their destination. Finding a carrier that combines a broad logistics network with cutting edge technology and end-to-end visibility is a key element of any successful e-commerce operation.

It’s also essential that all your shipments are professionally handled, to reduce the risk of any damage or delays. When dealing with large, heavy loads, for example, there should be several guardrails in place to ensure your goods aren’t damaged. Your provider should have robust safety measures and secure loading procedures, with risk assessments carried out before delivery and weight limits to ensure responsible shipping. The Amazon Freight team prioritises careful handling throughout transit, so you can be sure your goods will arrive at their destination safely and in one piece.

How Amazon Freight makes e-commerce shipping easier

Because our dedicated road freight services are designed for e-commerce shipping, you can move goods seamlessly across the UK and Europe with our extensive network coverage, real-time tracking and updates, transparent pricing, and 24/7 customer support. You also benefit from seamless integration with existing e-commerce platforms and order systems. By connecting Amazon’s systems to your e-commerce platform—such as Shopify, WooCommerce, Magento and OpenCart, etc.—you can automate order processing, manage inventory, and track shipments on one platform, potentially reducing time and costs while improving customer satisfaction.

Your goods need to be able to reach their destination without disruption, particularly if you’re shipping to hard-to-reach locations, so an extensive network is essential. Many carriers operate on limited networks, which might be acceptable if you are shipping to major cities, but quickly becomes ineffective if you want to reach a wider range of destinations. Amazon Freight has broad road network coverage across the UK and Europe. Our FTL and LTL coverage includes almost all of Great Britain, and we provide truck freight services between Germany, Poland, Czech Republic, France, Italy, Spain, Belgium, the Netherlands, and Luxembourg.

Compare delivery speed and reliability

If your business offers same-day, next-day, or two-day delivery, it’s absolutely essential that your freight provider can accommodate these turnaround times. It’s also a good idea to find out how often they achieve on-date delivery. If a provider says they can accommodate next-day shipping, but they don’t achieve a high level of on-date delivery, then you probably won’t be able to rely on them to deliver your goods on time. To give you some idea of Amazon Freight’s recent performance results, during the peak period of October to December 2024—when the freight industry experiences its busiest season—we achieved over 96% on-date delivery. This means that deliveries reached their destinations on time almost every time.

Key benefits of road freight for e-commerce shipping

Road freight can deliver lower shipping costs by optimising routes for delivery operations. At Amazon Freight, we use algorithms and data analysis, including generative AI, to determine the most efficient routes for both last-mile delivery and longer freight journeys. Our Transportation Management System (TMS) plans the fastest and most efficient routes for both FTL and LTL shipments, thereby improving delivery speed while minimising environmental impact. We also optimise cost-effectiveness by making sure our loads make use of all the available space, employing efficient practices including proper stacking, spacing, and securing of cargo.

Shipping by road also enhances the customer experience with more reliable, timely deliveries. Amazon Freight leverages a wide network of carriers and partners to ensure the smooth flow of goods, minimising delays and disruptions. We also prioritise handling times, ensuring that products are shipped and delivered within the promised timeframe, further enhancing customer satisfaction.

Best practices for streamlining e-commerce shipping with road freight

Planning routes and schedules in advance is the best way to avoid potential delays, make the end-to-end journey as seamless and efficient as possible, and reduce costs. It’s vital to have a contingency plan for every journey to prevent any knock-on effects of breakdown or the failure of any part of your logistics. Having the ability to collect and leverage data for continuous improvement is also a useful way to continuously streamline costs.

Logistics planning can be very labour-intensive and challenging, so tapping into an established, extensive and technologically advanced logistics network that is optimised for speed, reliability and cost-effectiveness can save a lot of time and effort. Wherever and whoever you’re shipping to, it’s more important than ever for small business owners, e-commerce businesses, start-ups and distributors to choose an e-commerce shipping solution that offers streamlined, reliable road freight, so you have more time to focus on what you do best — growing your business and improving your customer experience.

If you’re interested in exploring a better e-commerce shipping service, find out how Amazon Freight can help businesses streamline their shipping operations.

Create free account